In many ways, the shift returns us to our pasts, when we relied more on ourselves to circulate information and less on professionals.
That, in a nutshell, is what should make this more attractive to farmers. (There's a dark side to all this, which we'll discuss.)
But let's also make a list of what you want to accomplish.
Let's make a list of your needs.
Whom do you need to reach?
What do you need them to know?
What kinds problem involving communication and information-sharing are you struggling to solve?
What -- in the area of getting the word out and sharing a general sense of your operation -- would make you happier a year from now?
What kind of communicator are you right now? What do you think you do well?