OK, my head is spinning

There's actually quite a lot of discussion out there in the blogopshere about what is right and what is not. Consider this account of digg -- remember digg? -- and whether its founder as honored the principle of conversation. But digg is also a place where there has been a lot of discussion of the site TechCrunch and whether it broke a rule by altering a post (at least, I think that's the problem ....some of this stuff is like walking into the middle of a movie). And then there's the recent scandal in which bloggers turned out to be working for Wal-Mart. I'm floored even by the idea that there's something called WOMMA which apparently tries to create ethics for the viral marketing crowd.