So why do this at all?

We're living through, I would argue, THE BIGGEST information revolution in the history of humankind.

In many ways, the shift returns us to our pasts, when we relied more on ourselves to circulate information and less on professionals.

That, in a nutshell, is what should make this more attractive to farmers. (There's a dark side to all this, which we'll discuss.)

But let's also make a list of what you want to accomplish.

Let's make a list of your needs.

Whom do you need to reach?

What do you need them to know?

What kinds problem involving communication and information-sharing are you struggling to solve?

What -- in the area of getting the word out and sharing a general sense of your operation -- would make you happier a year from now?

What kind of communicator are you right now? What do you think you do well?