Before he changed his name to Eminem and began a rapping career, Marshall McLuhan predicted a lot of what would happen on the internet and in blogging. The trick was, dude predicted this in 1964. Anyway, I don't have world and time for you to read "Understanding Media" or his other books, because I need you reading blogs. You must, however, read this Larry Press essay. It will tell you most of what you need to know.
* First spoken by Henry Gibson
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