Mike asked for access to this. From the point of view of memetics, it's really interesting and extremely viral. Why? Because it's funny, portable, customizable (which gives the meme-spreader the sense that he is adding something), compact, direct (although it uses misdrection).
It allows the spreader to assume the illusion of a greater level of technical, information-sharing expertise than he really has. (Anybody can do this, but it looks complicated.) It concerns something that people care about. It makes a point. It uses familiar tropes. (I'm convinced that this is one of the keys to the viability and motility of a meme -- that it introduces new content using recognizable themes and tropes.) For a meme to spread, it must invite and permit the meme-spreader to look smart or clued-in, right? That's one reason you spread something is because it makes you look sharp. Another reason is that you think people need to know it.