Saturday, November 29, 2008

Baffled? Don't know where to turn?

There are some terrific sites on this week's subject. Most of them, unfortunately, explore the problem more than they do the solution.
Scroll down the main page of the Nieman lab. (You'll even see your friend Nate Silver cited.)
This is another place -- Knight -- that's trying to get mainstrea media ready for the future. You really have to explore around to find what's meaningful to you.
Explore Poynter.
I got sucked into this part of Poynter, and was struck in particular by this:

Target and customize. Participants were taken by my colleague Kelly McBride's presentation on "millennials" -- the huge MySpace/Facebook generation that lives to share good times, photos and sometimes information with their friends. It is an open question how news products might be tailored to their distinctive communication style, but the answer sure is not a "voice of God," one-way declaration of what's news, as Josh Benton of Nieman Journalism Lab put it.

Diane McFarlin, publisher of the Sarasota Herald-Tribune and a past president of the American Society of Newspaper Editors, expressed the hope that "the millennial generation may, in fact, take user-generated or user-influenced content to a level that will work for the community-at-large. (So far it hasn't.)"

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