We'll be doing two exercises for the next class, and I want you to get read for them.
In one, we'll be the leadership of a news organization -- something with a digital platform that links to a print product -- getting ready to cover the 2012 campaign. Courtney will be our Publisher, and she''ll be taking our suggestions and plans for keeping up with changing technology.
In the other. Harry will be the campaign manager for Jindal 2012. He'll be asking the rest of his, his staff, for ideas on how to best exploit new media.
You're really going to have to reach out your dendrites and think about all this.
To impress Courtney, read this and incorporate it into your thinking.