You warmed to this question. It's a great study in memes.
Matt thinks it was first and foremost a TV story, tailored to the medium.
Remind me to say why I think there's on odd retro element to the story.
Courtney A. doesn't like this story and is freaked by the role of social media in covering.
(Jus)tina found most of the social media generated info useless.
Kevin had some interesting stuff but his blog is freaking out on my screen for some reason.